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Case Study

CARS 24
CARS24 is the largest player in the used car market, which brings car sellers and dealers together on a platform, and simplifies the car selling process. They have 150+ centres across 35+ cities in India.
Key Requirements
- Explain the simplified process of Cars 24 through authoritative influencers to the targeted market
- Brand amplification through the biggest names in the automotive vlogging industry
The Partnership
- Onboarding automotive influencers to promote Cars 24 for a long term collaboration
- TopSocial provided the correct fit of influencers that guaranteed maximum amplification of the Cars 24 Brand
- Unlike most influencer campaigns focusing on engagement and impressions, TopSocial utilized influencers to generate leads (appointments and inspections) for CARS24, and the campaign resulted in appreciable ROI
TopSocial Results
- The campaign generated 1.6 million hours of total watch time from 180 minutes of video content
- Cars 24 featured on credible blogs and online magazines
- Generated 700+ leads for the Cars 24 platform within 2 months
