Case Study

VIP

VIP is a Chinese company that operates the e-commerce website by the same name and specialises in online sale at discounted rates. The company is based out of Guangzhou, Guangdong, China.

Key Requirements

  • A marketing strategy that involves fashion and beauty influencers from microblogging and chat sites like WeChat and Weibo
  • Highlight brand characteristics in comparison to the existing fierce competition in the e-commerce industry
  • Reach out to a target audience of over 9.64 million

The Partnership

  • TopSocial created a marketing strategy targeting young female consumers within the suggestive topics of “experiencing life” and product choices being “unique and value for money
  • The strategy was implemented by top fashion and beauty influencers accurately, efficiently and cost-effectively.

TopSocial Results

  • The chosen influencers covered 10 million+ fan and follower base
  • The articles on the suggestive topics earned 560,000+ readers and 5800 likes and comments