VIP is a Chinese company that operates the e-commerce website by the same name and specialises in online sale at discounted rates. The company is based out of Guangzhou, Guangdong, China.
- A marketing strategy that involves fashion and beauty influencers from microblogging and chat sites like WeChat and Weibo
- Highlight brand characteristics in comparison to the existing fierce competition in the e-commerce industry
- Reach out to a target audience of over 9.64 million
- TopSocial created a marketing strategy targeting young female consumers within the suggestive topics of “experiencing life” and product choices being “unique and value for money
- The strategy was implemented by top fashion and beauty influencers accurately, efficiently and cost-effectively.
- The chosen influencers covered 10 million+ fan and follower base
- The articles on the suggestive topics earned 560,000+ readers and 5800 likes and comments