Key Requirements

• Create a campaign around promotion of HONOR’s flagship products under ‘Glory’: play bracelet A2, xSport Bluetooth headset, V9 mobile phone and a router
• Content production by influencers bloggers in the area of comedy, technology, and digital to ensure larger influence
• Extend the coverage of glory products to an audience of 11.87 million

The Partnership

• TopSocial collaborated with comic and technology bloggers and digital giants who created short video cuts to share with their fan base and followers
• The digital strategy was to introduce the uniqueness of HONOR products through a comparison of advantages with competitor products
• Technology-based influencers were also involved to create a brand effect that touches a larger consumer base

TopSocial Results

• Total fan coverage of influencer shares was 12 million+
• The posts shared by the influencers were forwarded 6000+ times and received 5600 comments