Case Study

HONOR

HONOR is a sub-brand of networking and telecommunications equipment and services giant Huawei. It was established in late 2013 to compete with the budget communications brands in China.

Key Requirements

  • Create a campaign around promotion of HONOR’s flagship products under ‘Glory’: play bracelet A2, xSport Bluetooth headset, V9 mobile phone and a router
  • Content production by influencers bloggers in the area of comedy, technology, and digital to ensure larger influence
  • Extend the coverage of glory products to an audience of 11.87 million

The Partnership

  • TopSocial collaborated with comic and technology bloggers and digital giants who created short video cuts to share with their fan base and followers
  • The digital strategy was to introduce the uniqueness of HONOR products through a comparison of advantages with competitor products
  • Technology-based influencers were also involved to create a brand effect that touches a larger consumer base

TopSocial Results

  • Total fan coverage of influencer shares was 12 million+
  • The posts shared by the influencers were forwarded 6000+ times and received 5600 comments